Our store has been in business for 60 years serving brides from all over the world. Although the store has changed hands several times over the decades, it remains an institution for Downtown Concord. Our current owner, Helen Dionne, got her start in the bridal business on Valentine's Day 2004. With a strong business background, a degree in Accounting, and a passion for sewing and the intrigue of the bridal business, she opened her home up to brides and prom girls alike to start her business.